This privacy policy (this "policy") informs you
about the ways in which E-Fuel Corporation ("E-Fuel" or "we")
knowingly collects and uses information collected via this website, www.microfueler.com(the "site").
Definitions
"Personal information" means information about you that is
personally identifiable, such as your name, address, email address, or phone
number, and that is not otherwise publicly available.
"Non-personal information" means information
that does not personally identify you and cannot be used to contact you or identify
you (for example, your IP address, your browser
type).
"Information" means both personal information
and non-personal information.
Information Collected
When we collect personal information via the site, it
is only done with your agreement and knowledge (such as filling out a submission
form). This personal information may include your name, email address,
telephone number, address, and credit card information.
We also collect and store non-personal information such as
visitor traffic, page hits, site referral information, browser information,
downloads, and general site use information through typical Internet data
collection tools, such as web beacons, cookies, and embedded web links. These
tools collect information that your browser sends to our site, such as your
browser type and language, access times, and the address of the website from
which you arrived at this site; and can track clickstream behavior (i.e. the
pages you view, the links you click, and other actions you take in using the
site). The tools we use do not obtain personal information about you and cannot
obtain information from your hard drive or pass on a computer virus. We use this
non-personal information to better understand the use of the site, to improve
and revise the site, and to track interest.
Most modern browsers allow users to decide whether to accept cookies, but
rejection of cookies may cause some parts of the site to not function proprly or be inaccessible.
We also collect personal and non-personal information from commercially
available sources that may be used along with the information E-Fuel collects
when you visit the site. For example, E-Fuel may compare the geographic
information acquired from commercial sources with the IP address collected by
the data collection tools to derive your general geographic area.
Use of Information
E-Fuel may use personal information (for example your email address) to
provide you with marketing or other communications. E-Fuel may also share your
personal information with its trusted business partners so they may also offer
services that complement those provided by us. E-Fuel may also share personal
information and non-personal information with third parties that assist us with
this site. For example, we may engage third parties to make improvements on our
site, to offer new products, to provide e-mail and other marketing support, and
to allow us to customize your experience on the site. We also engage another
company to validate and process credit card payments. When we engage third
party companies, they have access to personal information and non-personal information
as needed to perform their functions, but they may not use it for other
purposes. We do not otherwise disclose any information to third parties, except
if we believe release is necessary to comply with any law, regulation,
subpoena, or court order; and to help prevent fraud or to enforce or protect
the rights and properties of E-Fuel or its affiliates.
International customers should note that the database of personal information
is retained by E-Fuel in the United States. In addition, personal information
may be shared with a third party to support services for us as described in the
paragraph above, and such third party may store personal information on servers
located in or outside the United States.
To unsubscribe from our mailing list(s), please follow the directions set forth
within the promotional or other materials you receive from us or contact us by
visiting www.microfueler.com/contactus.aspx.
Credit Card Security
We endeavor to provide you with a secure ordering environment.
When you submit an order to the site, we encrypt your order information by
using Secure Sockets Layer (SSL) software when it is transmitted for credit
card processing. Encryption is a process by which software scrambles
information in transit. The site is also registered with site identification
authorities to enable your browser to confirm E-Fuel's identity before any
transmission is sent. The identity of our site is automatically confirmed
behind the scenes prior to the transmission of any personal information
requested to complete an online order so that your data reaches your intended
target.
When confirming an order to you, we will reveal only the last four digits of
your credit card numbers. Of course, we transmit the entire credit card number
to the appropriate credit card company during order processing.
Linked Internet Web Sites
The site may include hyperlinks or data that can
take you to a third party website, document, file, or other materials. These
third party sites will contain their own, different privacy provisions. We
encourage you to review the privacy policy of any company before submitting
personal information to those sites. We are not responsible for the collection,
use, or disclosure of information collected through these other web sites, and
we expressly disclaim any and all liability related to such collection, use, or
disclosure.
This site and all associated materials are protected by worldwide copyright laws and
international treaty provisions. This applies whether or not a copyright notice
is present on the materials. You agree to comply with all copyright laws in
your use of this site and to prevent unauthorized copying of the materials.
E-Fuel does not grant any express or implied rights to you under any copyrights,
trademarks or patents.
Sale of Assets
In the event that there is merger, consolidation, reorganization, or another
company acquires the stock or assets of E-Fuel, we
reserve the right to include information among the assets to the changed
corporate structure.
Children
Our site is not directed towards children 13 years of age or under and we do
not knowingly collect any information from children 13 years of age or under
through the site.
Changes to this Privacy Policy
E-Fuel may revise this policy at any time by updating this posting. You
should visit this page from time to time to review the current policy that
applies.
January 2008